Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

While Gen Yers are often portrayed as fitness-focused and wellness-obsessed, a study points to worsening health among the cohort, and among Gen Xers. Both generations are facing health challenges as they age, from declining physical fitness to increased substance abuse and mental illness.

Digital platforms have rewritten the contract between employees and companies, but a growing number of gig workers and creators are starting to push back. How will the growing demand for better support and pro-unionization sentiments impact this burgeoning part of the economy?

The gig economy recruitment model means many workers have to pay high fees to middlemen while many companies struggle to search for new talent, also incurring recruiter fees. Braintrust aims to change this recruiting model by creating a decentralized marketplace using blockchain technology.

Gen Zers have high expectations when it comes to the workplace. Among other things, they believe employers have a duty to provide financial management training to their staff. Having grown up in a world of instant access to products and services, Gen Zers want similar ownership levels at work.