As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Balenciaga’s show at Paris Fashion Week 2022 proved to be a poignant dedication to the resistance and bravery of Ukrainians. With allyship expected of brands, the luxury fashion house is highlighting how the fashion industry can use its visibility and reach to advocate for others.

The Russian decision to invade Ukraine has led to outcries and recrimination from many. In times of crisis, people want to see brands step up to support afflicted communities and they're increasingly critical of moves that feel rushed or executed to virtue signal instead of to serve.

With misinformation fast becoming a mainstay of social media, how do Americans believe the issue should be dealt with? Following on from tracking this behavior in our Communications Sector Snapshot, Canvas8 spoke to eight people in the US to find out how they feel about fake news.

Who are you? A loving father? A socially-conscious urbanite? Or a beauty maven with a penchant for celebrity culture? Chances are, you communicate whatever you want the world to see with the articles, images and posts you share online. In fact, 68% of people share to give others a better sense of who they are and what they care about. It’s part of the reason online quizzes with sharable outputs – think BuzzFeed and Playbuzz – have seen such huge success.