Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

With commuting on the rise, owners are saying goodbye to their pets before leaving for the day. However, critics highlight how this can worsen a pet's separation anxiety. With people concerned about their pets' mental health, empowering owners to better approach periods of separation will be key.

With over a year of lockdowns, many dogs got accustomed to their owner’s constant presence. But as people return to the office, some dogs are finding the adjustment difficult. To cope, pet owners are turning to insurance coverages to address the needs of their distressed and lonely pets.

Pet ownership surged as a result of the pandemic, with around 3.2 million being purchased within the first 12 months. Pets at Home has seen great success during this period, achieving £1 billion worth of sales for the first time ever thanks to its omnichannel and highly personalised approach.

The pandemic has caused significant changes to Britons’ relationship with their pets – from the use of tech to alleviate separation anxiety to the rise of sustainable pet food. Canvas8 spoke to eight pet owners from across the UK to understand how their concerns and expectations have evolved.