As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Traditional advertising is routinely scrutinized for its diversity, or lack thereof, but online advertising has been somewhat less thoroughly put under the microscope. That's set to change after a study conducted by Facebook finds that people don't feel culturally represented in online ads.

Generational labels have become outdated in the digital age, with the Millennial tag in particular ill-suited to characterise those born in the early ‘80sandlate ‘90s. So, what are the benefits of micro-generations? And how can big data help brands interact with people in a more meaningful way?

The United States is set to be more diverse than ever and will soon be a majority-minority country. As a result, brands have the chance to reevaluate their offering and ensure that what they provide speaks to the needs of and feels engaging to growing diverse communities.

From magazine covers to small screens, media producers are striving to meet public demand for a level of diversity that reflects reality – but are their efforts enough? Canvas8 spoke to eight Americans about whether they believe mainstream media fairly represents all parts of society.