In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Keeping track of kids, errands, and to-do lists is no easy task, so parents are turning to tech for a helping hand. With people increasingly approaching managing their household as they do workplace tasks, how are they leveraging productivity and organizational tools to streamline the everyday?

Raising a child as a single parent isn’t easy – carers are doing twice the work with half the resources. Enter Frolo: an app for solo mums and dads. It’s providing a safe space for like-minded parents to share experiences, swap tips, make friends, and meet up in real life.

Having navigated through a pandemic, what do parents need now? In this Spotlight on Parenting, we explore what mothers and fathers are prioritising as they try to carve out a ‘new normal’ and consider how brands can make sure they are helping and not adding to the pressure.

As people around the world experience lockdown, parents are struggling to keep their children entertained and educated while maintaining their day jobs. Online platform Five Minute Mum provides daily inspiration through games that are quick and easy-to-assemble – and to tidy away.