Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Feeling that mainstream representations of gender in fashion don’t always speak to them, Asian men want clothing brands to address the way they express their identity through clothes. Responding to a gap in the market, Lu’u Dan is pushing back against existing stereotypes about Asian masculinity.

Gen Yers are embracing old-fashioned jewellery like opals and pearls, signalling a rise in all things grandmillenial. More a form of memorialisation than nostalgia, this trend finds people seeking comfort in items that remind them of their loved ones in the face of distance and loss.

People are increasingly using style as a marker of their national and, in some cases, regional pride, with distinct design elements and unique production processes helping to elevate the value of provenance. This emphasis on origin is largely due to more progressive narratives around heritage and culture taking centre stage.

In a world of mass-produced goods, people are increasingly seeking out human connection through heritage crafts. Roots Studio is uplifting underserved communities of craftspeople by supporting and preserving endangered practices and exposing their wares to global markets.