We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

SPOKE is an app that marries music with mental health. Working with lyricists and musical artists as well as clinical psychologists, therapists, and neuroscientists, the platform aims to normalise discussions around wellness by giving younger generations accessible content they can relate to.

The Welsh workforce may be joining the four-day-workweek club if it follows recommendations set out by the Future Generations Commissioner for Wales. The value people place on work and leisure has been reshaped during the pandemic, and many want a better work-life balance post-COVID-19.

Pandemic-led changes in how we work and learn have exposed gaps in the UK’s education system, challenging employers and schools to consider how best to teach students and prepare them for the future. So, how can brands and businesses harness tech and partnerships to support young people?

Cigarette sales in the US increased for the first time in two decades during the pandemic despite smoking rates having declined steadily for the last 60 years. With pandemic-related stress relief a contributing factor, there's room for brands to help people relieve pressure in healthy ways.