While people are streaming content more than ever, they want brands to provide bundling services that create a more convenient viewing experience and focus on relevant content, pointing to opportunities for seamless streaming subscription offerings that bundle according to needs and interests.

With a sea of entertainment platforms and series to choose from, streaming fatigue is real. Keen to switch things up, subscription app Struum will offer viewers a pick-and-mix approach to streaming, giving them the best of all worlds for a single monthly fee.

NBC’s streaming platform Peacock entered a congested market when it launched in 2020. Instead of attempting to compete on the same ground as its more established rivals, it’s targeting an older demographic and offering tiered pricing alongside comprehensive live programming.

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?