Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

With an increasing desire for community engagement, people are turning to discussion-based platforms that cater to their individual interests. Letterboxd’s online platform has become a haven for cinephiles, showcasing how brands can appeal to passionate users with the right approach.

Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?

When film night is every night, the thrill of watching something can lose its lustre. Looking to add some delight to Londoners’ lockdown life, Uber Eats and Curzon are delivering cinema treats to viewers at home in order to break up the monotony and remind people of the joys of cinema outings.