Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

With gaming influencers the most popular on the internet, FaZe Clan has reached an audience of over 350 million social media subscribers and was valued at $1 billion in 2021. But how has the organization garnered such a following? And what is it doing to innovate in a rapidly developing industry?

As the popularity of video games continues to soar, PlayVS is giving high schools and colleges the tools to create professional and successful esports teams – enabling students to compete in new digital sporting arenas and making the dream of playing varsity esports a reality.

The world of esports is no longer niche; it’s a mainstream form of entertainment and people are paying attention to the players behind the profession. Leaning into the growing influence of gamers, Gucci is swapping out its typical influencers for a new kind of digital icon: esports stars.

In collaboration with global esports organization Gen.G, Bumble is sponsoring an all-femaleFortniteteam with the aim of elevating professional female players. Although almost half of all gamers are women, they continue to be underserved, giving brands an opportunity to provide support.