The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

As the popularity of video games continues to soar, PlayVS is giving high schools and colleges the tools to create professional and successful esports teams – enabling students to compete in new digital sporting arenas and making the dream of playing varsity esports a reality.

Armchair sports fans have long shouted at their screens thinking they know which plays, players, and moves should be used. Fan Controlled Football gives fans the power to make those calls. Streamed live on Twitch, FCF is an interactive experience where users have a direct impact on their team.

Speedrunning is an unconventional esport – one that sees winners decided not by points or kills, but by the clock alone. How has this simple concept captivated millions of gamers across the world? And why is it important for brands to understand niche gaming communities?

Japan’s first professional esports team made up entirely of Older Adults has been launched, named the Magati Snipers. With loneliness and mental health problems on the rise among Older Adults, the team aims to bring purpose, fun, and both mental and physical health benefits to its members.