Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

While people are streaming content more than ever, they want brands to provide bundling services that create a more convenient viewing experience and focus on relevant content, pointing to opportunities for seamless streaming subscription offerings that bundle according to needs and interests.

Through immersive adtech, French start-up Gadmse is hoping to create more seamless gaming experiences by featuring dynamic and interactive adverts that don’t disrupt the game. As an increasing number of people turn to gaming for escapism, people have higher expectations of seamless engagement.

With so much buying power and influence emanating from Gen Zers, sports organizations and brands are evolving how they interact with viewers. With attention spans proving a challenge for those looking to engage young people, how is the sports industry reaching this audience?

Netflix and chill may constitute the modern date night, but what do Americans really think about streaming services? As online content and streaming platforms become the norm, Canvas8 polled 2,182 Americans and spoke to eight people to discover what they do and don’t like about streaming services.