As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?

COVID-19 has not only ruptured the job market, it has also brought a sharper focus to the importance of inclusivity. To that end, and with women disproportionately affected by job loss during the pandemic, No7 has launched a campaign to help empower women in the workplace.

Interflora has released a creative campaign for International Women's Day, which consists of ‘The Equal Power’ flower bouquet, highlighting stark gender inequality statistics. The aim is to visually raise awareness of the longstanding challenges women face in the corporate and political world.

The soccer mom cliché couldn’t feel more dated. These days, American moms are more likely to be breadwinners than pitchside cheerleaders. But a new era for moms doesn’t mean businesses have adapted, so they’re making new realities instead. How are moms taking control – and are brands keeping up?