Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Promises of new virtual frontiers are ramping up, and the gaming industry is leading the charge. While media and entertainment brands get ready for these possibilities, people are already using games to enhance how they live, play, and engage in society. As tech advancements push experiences forward, people are looking to gaming to open up their worlds.

Microsoft is getting deeper into gaming by acquiring games developer Activision Blizzard for $69 billion. The move comes as the pandemic has supercharged gaming behaviours online, leading many to see gaming as the driving force behind – and indicator of future needs within – the metaverse.

FromFortniteto Chess, Metafy is connecting passionate gamers with pro players who offer coaching sessions. As gaming mainstreams further, catering to desires to improve strategy and gameplay is tapping aspirational mindsets, with the lessons making it easier for gamers and pros to connect.

With gaming influencers the most popular on the internet, FaZe Clan has reached an audience of over 350 million social media subscribers and was valued at $1 billion in 2021. But how has the organization garnered such a following? And what is it doing to innovate in a rapidly developing industry?