Lockdown savings have inspired many Britons to splurge on themselves, giving heritage luxury brands a boost in business and profile. Canvas8 spoke to nine people across the UK to discuss how shopping for high-end items can fit with their personal identities and social values.
Hugh Thomas writes about food, beer, and sustainable farming for magazines and blogs. Also a researcher, he's produced reports and provided consultancy support for food brands such as McCain, PepsiCo, and Epicurean Events.