The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Increasingly aware of data privacy issues, people expect brands to be transparent and responsible with their users' data. As a result, some brands are reevaluating their approaches to data in a bid to not only improve their reputation but to also regain trust from consumers.

Why are people posting their low-lights on social media? Is it time for meme literacy lessons? And can Big Tech help prevent misinformation? In this part of the Expert Outlook 2022, we speak to three experts about how the search for control and connection is shaping the communications sector.

The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.