Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Plant-based milk brand Oatly is heading on the road in 2020 with a series of experiential coffee shop pop-ups around the UK. By prioritising human interaction in its promotional strategies, Oatly is responding to a resurgent interest in physical retail from digitally-fatigued Gen Zers.

As interest in veganism and meat alternatives continues to grow, brands are starting to expand their product offerings to reach new audiences. With its meat-free ‘Roarsomes’ nuggets, UK-based vegan and vegetarian food brand Quorn has launched an innovation aimed specifically at children.

Children are often warned not to play with their food, but when it comes to persuading them to try new things, parents might have to let them do just that. Sabra has introduced a plant-based snack for children and the brand is encouraging parents to dare their children to eat it.

In a nostalgic twist on the traditional milkman model, ReRooted offers home-delivered milk in glass bottles with a difference: they’re all plant-based and fully organic. The brand is offering a sustainable product and eco ethos, and tapping into the booming subscription market.