Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The days when just eating a bowl of granola counted as good gut health are long gone. The global market for digestive health products is growing rapidly, but given that it’s a complex topic informed as much by pseudoscience as by rigorous research, how are people making sense of the category?

Amazon has been laying the foundations to enter the prescription fulfillment space for a number of years – and in late 2020, the brand made the leap. Amazon Pharmacy offers ease and convenience with speedily delivered and competitively priced prescription drugs directly to your door.

Since the passing of the Digital Healthcare Act in Germany in late 2019, telemedicine has seen a boost in reputation and popularity. Taking advantage of the tide change, the Caspar Health app offers patients digital connections to care, allowing them to access medical help remotely.

Digital health services are more popular than ever. After nearly two years of dealing with pandemic-induced isolation, job insecurity, and physical health risks, more Americans than ever have been using telehealth services to seek help for mood disorders including depression and anxiety.