How are gut feelings changing digestive health?
REPORT
4 Jan 2022
How are gut feelings changing digestive health?

The days when just eating a bowl of granola counted as good gut health are long gone. The global market for digestive health products is growing rapidly, but given that it’s a complex topic informed as much by pseudoscience as by rigorous research, how are people making sense of the category?

Jacob Lopata

Jacob Lopata is the co-founder and CEO of Xoca World Ltd, which makes Xoca cacao fruit soda. Also the co-founder of prime government defense and space contractor The Space Launch Corporation, he is a highly driven entrepreneur with management experience in aviation, space, internet, and food and beverage start-ups.

Priya Tew

Priya Tew is an award-winning dietitian, TV presenter, and eating disorders specialist. Her book, The Complete Low FODMAP Diet Plan, is available on Amazon, covering gut health and relieving symptoms of IBS using a food-first approach.

Dr. Megan Rossi

Dr. Megan Rossi is a registered dietitian, international author, and founder of The Gut Health Doctor. She co-founded Bio&Me, which produces award-winning prebiotics, granola, porridge, live yogurts, and muesli.


Debra Holstein

Debra Holstein is the owner of Edible Future Food Strategy and Innovation. Based in Beverly Hills, she specializes in food trend reports, new product development, branding, and ideation. Debra has led new trend-driven marketing strategy and product development for clients including Coca-Cola, Unilever, Kraft, and Häagen-Dazs.

Lisa Harris

Lisa Harris is a senior editor with over 10 years experience leading some of the UK's biggest food and recipe websites. She writes food and travel features for print and online publications including The Independent, Stylist, The Sunday Times, Time Out, Mr & Mrs Smith, Sainsbury's Magazine, Food and Travel, Fire & Knives, The Liberal, and Waitrose Kitchen.

Alexandra Hayes

Alexandra Hayes is a food and drink consultant who specialises in bespoke food trends and consumer insight. Her work supports the biggest food producers, retailers, and hospitality brands in the UK.