As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In a nostalgic twist on the traditional milkman model, ReRooted offers home-delivered milk in glass bottles with a difference: they’re all plant-based and fully organic. The brand is offering a sustainable product and eco ethos, and tapping into the booming subscription market.

Tapping into the circular economy, Tesco has launched 'Loop', a refillable aisle trial being piloted across ten stores. The brand aims to make rent and reuse schemes more readily available to waste-conscious consumers who favour the refillable concept but feel let down by brands' slow uptake.

Target and CVS are testing a reusable bag rental system at select stores in New Jersey as a response to the state’s ban on single-use plastic bags. People are looking for low-cost and convenient ways to make their shopping habits more eco-friendly, and brands are taking note.

A pandemic-led upheaval of mainstream values and culture has had sharp repercussions on how people dress. Canvas8 spoke to eight individuals from across the US to understand the relationship between fashion and identity and to explore the role that digital plays in pairing values with style.