As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Air Vistara and AirAsia, two of India’s biggest airlines, have added a gender-neutral option to their booking services for Pride Month. Removing gender categories from services is a powerful way to make spaces more inclusive for Indian travellers in the LGBTQ+ community.

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?

With staycations in the UK booming, London-based LGBTQIA+ festival Mighty Hoopla held a nostalgia-filled weekend experience at the unlikely venue of Butlins, Bognor Regis. What does its popularity tell us about travellers’ mindsets as the country emerges from the pandemic?

Gen Zers are known as a progressive and inclusive bunch, with one in six identifying as LGBTQ+. Even so, this age group maintains some traditionalist views around gender and sports – in fact, more than half believe trans athletes should compete according to the sex listed on their birth certificate.