Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.

Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.

Broadland Drinks is launching an alcoholic, semi-sparkling cold brew tea it hopes will resonate with a new generation of RTD consumers. As health concerns elevate interest in low- and no-alcohol beverages, people are seeking out novel ways to indulge in mindful drinking.

Heineken has partnered with ITV to bring its alcohol-free beer to the UK’s favourite fictional pubs in the soapsCoronation StreetandEmmerdale. The move forms part of Heineken’s wider push to normalise 0% ABV beer at a time when people are showing increasing interest in sober socialising.