Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

With its seamless interface and easy pick-up options, Airfree’s inflight e-commerce platform is reinventing onboard shopping. As the travel industry rebuilds post-pandemic, technology and innovation will be powerful enablers – both to get the world moving again and redefine the future of travel.

Despite record-high airfares, after two years of going nowhere fast, Americans finally feel safe to fly again. But with both the concept of business travel and the profile of business travelers having changed since the pandemic, airlines are having to rethink the traditional class system of the sky.

Southwest Airlines has unveiled a fare class that will allow American travelers to make same-day changes to their tickets at no extra cost, along with other perks. As flexibility becomes the new normal, people are seeking out travel solutions that offer them more freedom over their travel plans.

Frequent flyer programs have long been used to keep airline passengers loyal, but with people flying less due to pandemic and climate concerns, the lure of upgrades and freebies isn’t enough. So airlines are switching the focus from miles alone to a more general focus on spending and rewards.