Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The pandemic made it nearly impossible for Britons to see a dentist, outside of an emergency. As a result, there has been an increased interest in telehealth dentistry. BASMA offers cosmetic dentistry options for straightening and whitening without the patient ever having to visit a surgery.

Digital health services are more popular than ever. After nearly two years of dealing with pandemic-induced isolation, job insecurity, and physical health risks, more Americans than ever have been using telehealth services to seek help for mood disorders including depression and anxiety.

An apple a day keeps the doctor away – or one can just choose to avoid doctors altogether. Over a third of US adults say they’ve delayed or skipped out on medical care during the pandemic due to worry and inaccessibility, suggesting a need for new healthcare options to allay these concerns.

Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?