During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.

Lizzo has officially stepped into the fashion game with the upcoming launch of Yitty, a shapewear and undergarment brand rooted in body positivity and size inclusivity. As people continue to challenge beauty ideals and champion self-love, they're seeking out brands that mirror their values.

With people exposed to toxic body ideals on social media, Pinterest has banned all ads referencing slimming products or weight loss. The pandemic has created challenging dynamics between people and their bodies so by ending weight-loss ads, the brand hopes to protect users and their wellbeing.

While rigid, traditional beauty standards still prevail in China, lingerie brand NEIWAI is challenging these ideals through its inclusive products and marketing. By promoting self-love and a wider definition of beauty, it’s building a dedicated following of socially aware consumers.