We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Lizzo has officially stepped into the fashion game with the upcoming launch of Yitty, a shapewear and undergarment brand rooted in body positivity and size inclusivity. As people continue to challenge beauty ideals and champion self-love, they're seeking out brands that mirror their values.

As post-pandemic lethargy strikes, people have fondly adopted the term ‘goblin mode’ to justify staying in PJs all day, binge-watching Disney+, and giving in to hourly snack attacks. While some want help easing back to 'normality', others are rejecting the pressures of constant self-optimisation.

From biker shorts and nude clothing to perspex heels and bodycon dresses, Kim Kardashian has started several trends that infiltrated the mainstream. Her shapewear brand SKIMS and its inclusive range of products is now establishing the reality-star-turned-designer within the fashion industry.

Comfort food has become a go-to for Gen Zers who've had their hopes of post-pandemic liberation stifled by the cost of living crisis, turbulent global events, and a divisive political atmosphere. How can brands help young people embrace their indulgent streaks while also promoting wellbeing and health?