Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Consumers expect greater diversity in the beauty industry, including products that specifically cater to non-Eurocentric beauty needs. Bread Beauty Supply is an Australian hair care brand that creates products for Black consumers, encouraging them to celebrate and nurture their textured hair.

Young Black women are looking for more variety in their hair and hair care treatments, and that's especially true when it comes to wigs. Having identified a gap in the market for a fuss-free service that enables easy experimentation, Waeve is disrupting the wig-purchasing journey at every stage.

The beauty industry still has a way to go to meet the hair care needs of the Black British woman. And while new brands are emerging to fill this gap, fuelled by active digital communities, their IRL offerings often leave much to be desired. So, how can the sector evolve to become more inclusive?

The pandemic has exacerbated the hardship experienced by Black small business owners, with access to capital investment a major challenge. While economic prosperity is recognized as the path to equality, there remains a lack of opportunity for Black business owners.