AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?

American singer Halsey has launched her second beauty brand – af94 – which targets Gen Zers with its extensive range of affordable and experimental beauty products. With Gen Zers spearheading the maximalist beauty trend, they're looking for playful products that help them express their identity.

Digital developments are transforming the ways people showcase their status online, with gaming worlds and the metaverse providing new platforms through which to distinguish themselves from their peers. But what kinds of status symbols resonate in the new virtual economy?

As the pandemic continues to halt in store-shopping, beauty fans have been left to find make-up expertise digitally. Tackling the pain points of shopping for beauty online, Chanel has launched Lipscanner, an app that matches its lip products to IRL colours.