In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The Creative Data Grand Prix at the 2022 Cannes Lions was awarded to WeCapital for its innovative approach to helping women in Mexico gain access to credit. With large portions of the world still unbanked, the campaign shows the value of outside-the-box solutions in achieving financial autonomy.

Ualá has launched a free financial literacy platform in Mexico, aiming to increase access to basic money management tools. Rising inflation is prompting people worldwide to rethink their saving and spending habits, and many are looking to both new and established financial brands for guidance.

With the shortcomings of traditional financial institutions and models becoming clear, younger generations are seeking products and services that offer a modern approach to engaging with finances. Greater flexibility, diversity, agency, and personality are just a few of the things this cohort is looking for, and new-gen brands are stepping up.

As people recalibrate their outgoings to manage rising costs, alternative payment options continue to rise in popularity. ‘Buy now, pay later’ platforms are being built into strategies for coping with household costs, but as the need for such services grows, people are becoming cautious of the unknown consequences of new types of credit. With financing options proliferating, there’s an expectation for brands to regulate against any dangers on the horizon.