Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

For many people, health checks can be stressful, intimidating, or simply inaccessible. Marks & Spencer is hoping to tackle these issues by using its toilet roll packaging as an unconventional intervention, providing information to help customers detect the early signs of bowel cancer.

A study has found that alcohol labelling standards are currently failing people who want brands to display information about ingredients, nutrition, and health risks. In response, Pernod Ricard has developed a digital system that seeks to improve transparency within the sector.

Amid global turbulence, shoppers have become more conscientious about workers’ rights and environmental justice – values they want to see translated into all aspects of their lives, including their consumption. How can brands make genuine efforts to provide their audiences with greater transparency?

Between high fees at private clinics, long wait times for public care, and COVID-19 keeping people at home, British women are finding it difficult to care for their reproductive health. By going digital, Hertility Health offers personalised, professional care at home and at a fraction of the cost.