The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Often pushed into retirement or redundancy by ageist attitudes and business practices, older workers want to stay in the workforce but may struggle to. Career service Rest Less hopes to make a difference by connecting companies with the over-50s workforce, who bring experience and expertise.

Dentsu UK and 55/Redefined have partnered to roll out an initiative that seeks to tackle ageism and boost the representation of people over 50 working in advertising. The effort shows the value of recognising workplace inequalities internally, which can then raise employee morale across the board.

Age Scotland is hoping to shift the narrative around Older Adult representation as it publishes a guide to good practice in the media. With brands striving to be more inclusive, the charity's findings show that stereotypes can be subverted by better mirroring real-world demographics.

Unconscious bias is embedded within the media landscape, namely with a lack of diversity in imagery. Shutterstock is working to increase representation in its photos to better reflect the diversity of the world, awarding grants to artists from historically excluded or underrepresented communities.