In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

The pandemic, mass job losses, and economic uncertainty have meant that many people have turned to freelance work instead. Predicted to be a ‘free agent nation’, employers in the US are increasingly searching for contractual work, forcing many people to adapt and reconfigure their career projection.

Working nine-to-five may have been a mainstay in 20th century life, but as technology has freed people from their desks, many have sought a more flexible way of earning a living. What impact is the rise of freelancing having on other areas of life, such as daily routines and lifestyles?

The COVID-19 pandemic plunged Britain into a mental health crisis. With depression on the rise and a health system under pressure, what have people been doing to manage their emotional and mental wellbeing? Canvas8 spoke to eight individuals from across the UK to find out.

After years of focusing on bringing joy to people through its ads, Cadbury has shifted its marketing to better resonate with current times. The brand pivoted its messaging to focus on togetherness and generosity, enabling it to resonate with conscious consumers amid global uncertainty.