Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

H&M is debuting smart mirrors at its COS stores in the US, revamping the IRL shopping experience to include virtual try-ons and styling. Many people became accustomed to online shopping during the pandemic, and retailers are tapping new technologies to help brick-and-mortar spaces compete.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

Tech start-up Toshi is disrupting the luxury logistics market through its retail delivery service with a human touch. With Gen Yers and Zers becoming the most prominent luxury spenders, how are brands evolving to meet their preferences for personalised and convenient shopping experiences?

A survey commissioned by Snap and Publicis media has found that shoppers who made purchases with AR technology are less likely to return the products they bought. This highlights both the business and sustainability benefits of consumers getting comfortable with tech-led shopping.