Indian start-up Hopcharge is looking to accelerate EV adoption by providing rapid charging services at users’ doorsteps. With the country's infrastructural challenges resulting in slower uptake than in many other markets, it's providing a convenient solution for drivers interested in going electric.

Enthusiasm for electric vehicles is rocketing, yet charging remains a pain point for owners and a persistent barrier for those interested. How can manufacturers, governments, and utility services co-create practical solutions to address this challenge and galvanise a mass shift towards EVs?

Low- and moderate-income communities and ethnic minority groups haven’t had the same access to electric vehicles, yet they are the most likely demographic to benefit from using them. So how can brands reach new audiences and show the health and convenience benefits of EV adoption?

The uptake of electric vehicles has boomed since they made their debut in the early 2010s. But with the price point of EVs and entrenched habits proving a barrier to usage, German start-up &Charge is using the loyalty scheme model to make climate change a frictionless part of daily life.