Low- and moderate-income communities and ethnic minority groups haven’t had the same access to electric vehicles, yet they are the most likely demographic to benefit from using them. So how can brands reach new audiences and show the health and convenience benefits of EV adoption?
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- Location
Dr. Scott Hardman is a professional researcher at the Plug-in Hybrid & Electric Vehicle Research Center, in the Institute of Transportation Studies at the University of California, Davis.
Dr. Andrea Marpillero-Colomina is the sustainable communities program director for the non-profit advocacy organization GreenLatinos, where she advocates for policymaking that will create a just and environmentally sustainable future for our communities.
Heather Tirado Gilligan is a journalist based in Oakland. She covers health and health policy and her writing has appeared in publications including Slate, The Nation, and The Huffington Post. Follow her on Twitter @heathergilligan.
