Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

The last mile of delivery presents a formidable economic and environmental challenge for retailers, one that intensified as COVID-19 increased online orders. Canvas8 spoke to marketing professor Katrijn Gielens about the solutions that can work best for both businesses and consumers.

Whether people are cycling around their local neighbourhood for leisure or trying to find a safe and sustainable way to commute to work, bikes and scooters are soaring in popularity. A German start-up is launching a wooden electric kickbike for Germans eager to reduce their carbon footprint.

E-bike manufacturer FuroSystems has successfully closed its first venture funding round of £750,000. With both the public and city officials looking to make the last mile greener and improve air quality, there’s a hunger for eco-friendly transport alternatives, but they need to be accessible.

By and large, German shoppers like to use cash and they like to go in-store – two habits that have been difficult to maintain during the COVID-19 pandemic. Will the lockdown-led shift to online shopping endure in the ‘new normal’ or are people eager to head back to the high street?