The last mile of delivery presents a formidable economic and environmental challenge for retailers, one that intensified as COVID-19 increased online orders. Canvas8 spoke to marketing professor Katrijn Gielens about the solutions that can work best for both businesses and consumers.
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Katrijn Gielens is a professor of marketing at the University of North Carolina at Chapel Hill. Her research focuses on the dynamics in digital and brick-and-mortar retailing and relationships between retailers and brand manufacturers.
Christina Møller is a senior behavioural analyst at Canvas8. Having lived in six countries and with an MSc in social and cultural psychology under her belt, she is interested in how different cultural contexts shape people’s ways of thinking. Outside of work, you can usually find her strolling around London taking pictures or drinking wine with friends.
