The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

The ability to walk the streets without fear should be a fundamental right, yet the majority of women feel unsafe in public spaces after dark. WalkSafe allows users to take control of their personal safety by mapping safe routes home while keeping loved ones connected via automatic alerts.

Once an app to help people find their lost iPhone, Apple’s Find My has developed into a way for people to communicate by sharing their geo-locations with friends and family. To be convinced to give up their privacy, people are expecting brands to offer a greater sense of connectivity and safety.

A new campaign by the Mayor of London calls specifically on male bystanders to tackle misogynistic behaviour and violent incidents. With sexual harassment against women an ongoing problem, shifting the narrative from victim-blaming to active solutions can help challenge sexist biases in society.

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?