The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Young shoppers are embracing pre-owned luxury. But while some consumers love the hunt for a bargain, others are seeking an ultra-exclusive and intimate resale experience. Fashionphile’s NYC showroom caters to HNWIs who want to buy or sell second-hand, high-end accessories in person.

Rising prices across sectors are leading many people to focus on cutting costs above all else. But in the luxury market, the continued demand for quality and authenticity is seeing some call out products that fall short. So, how can brands appeal to savvy shoppers who crave both valueandstatus?

Newly appreciated second-hand luxury watches, TikTok, and unexpected collaborations are creating an uptick in sales and hype within the luxury Swiss watch market. Gen Yers and Zers are even taking note this time. So what are brands like Rolex, Patek Phillip, and Omega doing so right?

Following the pandemic, prices for luxury products are on the rise – and with people emphasizing eco, the demand for pre-owned luxury is booming. Yet, with a growing counterfeit market, consumers are looking to purchase authenticated items from their favorite luxury brand.