Newly appreciated second-hand luxury watches, TikTok, and unexpected collaborations are creating an uptick in sales and hype within the luxury Swiss watch market. Gen Yers and Zers are even taking note this time. So what are brands like Rolex, Patek Phillip, and Omega doing so right?
One of the world's leading experts in authenticated resale, Graham Wetzbarger's passion for luxury led him on an unprecedented career path. His unique experiences and insight keep him in high demand from analysts, resale platforms, and the media.
John Salvin has spent his career in the luxury watch industry, getting his start at Rolex where he worked for 15 years. During that time, John learned all aspects of the product and company, from service to sales to brand management. After Rolex, he furthered his experiences working with DeBeers, Hublot, and Omega in wholesale sales and retail operations. John is highly educated, with a master’s degree in history as well as certificates in management and e-commerce. As the luxury pre-owned watch category has blossomed, John's skills have been devoted to the proper sales and stewardship of high-brand pre-owned watches for the website MyGemma.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
