As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Gen Zers will account for more than one-quarter of the global workforce by 2025, and they’re bringing a different set of attributes, attitudes, and ambitions to the office. But what characterises the Gen Zer professional? And how could they redefine the world of work for generations to come?

The pandemic has caused a step-change in people’s attitudes towards work. Where once remote work was considered a rare perk, it’s now a core expectation from employers. Companies that refuse to honor these demands could be set to lose staff as employees pursue flexibility at all costs.

Asynchronous communication is on the rise, and video messaging platform Loom is at the forefront of this technology with the aim of humanising workplace communication. With its seamless features and ease of use, is this gearing up to be the future of collaborative virtual work?

Office blocks – oncede rigeur, then unthinkable – will soon become a viable reality again. But with old working norms washed away, people are getting creative about what the daily grind should look like. In this context, brands are expected to innovate the hybrid workspace of tomorrow.