RTFKT and Byredo’s wearable digital aura collaboration ‘ALPHAMETA’ leverages playful, personalised worldbuilding and closes the sensory gap between IRL and URL with cutting-edge tech. Building on gaming culture and ASMR, it invites people to playfully explore multisensory digital experiences.

From sponsoring esports to experimenting in the metaverse, a growing number of beauty brands are leveraging gaming to connect with Gen Zers. With the creation of its own in-app mobile game, Maybelline is taking a slightly different route, seeking to tap casual, rather than heavily involved gamers.

The digital fashion ecosystem is growing exponentially, but what opportunities does the metaverse and NFTs offer for brands? Canvas8 spoke to fashion digital strategist Karinna Grant from The Dematerialised about building an alternative way to experience, create, and consume fashion.

Y2K aesthetics have re-emerged into the beauty mainstream, largely due to TikTok trends and influencers. But why exactly are young social media users obsessing over retro accessories and make-up looks? And how does this interest reflect Gen Z’s approach to digital creativity in beauty and beyond?