As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

People who menstruate have been suffering in silence for centuries. The patriarchy and stigmas surrounding dysmenorrhea have created a gender pain gap. While the sexual wellness revolution may be championing female pleasure, there’s still a lot to do in the realm of pain. Can femtech bridge the gap?

Rather than dreading the monthly bleed, a growing number of women are learning to work with their menstrual cycles, transforming their lives in the process. How could increased knowledge about the infradian rhythm and better health tech give women greater power over their bodies?

Many women have long struggled with the natural workings of their bodies, feeling physically, mentally, and emotionally burdened by their periods. British Olympic gold medallist Jessica Ennis-Hill has come up with a solution to help women turn their periods from a handicap into a strength.

The Spanish government has proposed draft legislation that will guarantee women time off during their periods. Considering longtime apathetic attitudes by men towards women’s health, the proposed bill could be a major step in breaking menstrual taboos and destigmatising women’s health issues.