As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

From children’s cartoons to period dramas, queer storylines are featuring more prominently in mainstream film and TV – challenging long-held assumptions of heternormativity across culture. What is the next frontier when it comes to accurate and nuanced portrayals of LGBTQIA+ identities on screen?

Burberry and gaming org Gen.G have teamed up to launch a four-part educational content series that aims to champion women and the importance of inclusivity in gaming. As women remain underserved in e-sports and other STEM sectors, brands have an opportunity to offer ways to redress this imbalance.

The pandemic has pushed gaming into the spotlight as people spend more time at home and try to manage their anxiety through virtual play. But despite the large – and growing – number of female players, developers have been slow to create games tailored to this audience. Enter HoloVista.

For too long, the stereotypical gamer has been White and male – but thanks to more diversity in the industry as well as more inclusive characters and storylines, that’s changing. Research shows that women are buying more PlayStations than ever, making up nearly half of PlayStation owners.