Premium spirits were once synonymous with exclusivity, with only discerning drinkers splashing out for high-end tipples. But with luxury moving in a more inclusive direction and alcohol discovery largely taking place online due to COVID-19, how can brands keep up with a changing marketplace?

It’s well-established that coffee culture varies from country to country, but prominent contrasts are also emerging between different generations. What do Gen Zers crave from their cup of joe? And how can coffee brands create innovative products that cater to their expectations?

Australia’s specialty coffee standards have percolated around the world. Single origin and scientific methods are now an expectation among Aussie coffee drinkers. How has Australia turned a global drink into a hyperlocal experience and how can brands leverage this artisanal experience?

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?