Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

Rising inflation across Europe has people worried about their financial health. With consumer prices rising by a record high since bookkeeping began in 1997, brands have the opportunity to allay fears and protect consumers from the negative impact of higher costs, growing trust in the process.

It turns out you’re not alone if you’re baffled by credit scores and even a little scared of them, according to research from Experian. Credit scores might seem abstract but brands could help with clearing up confusion when it comes to how they're calculated and what they mean.

As the pandemic caused a surge in gas prices around the world, many people have become concerned about the cost of heating their homes. In the UK, Octopus Energy has emerged as a stable, trustworthy, and transparent option for those looking for a new supplier in troubling times.