We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Whether it's an oatmeal face mask or orange-infused moisturiser, skincare often smells and looks so irresistible you’d think it's edible. So it’s not so farfetched that China’s skincare fans are indulging in edible beauty snacks, hoping to transform themselves from within.

Hyaluronic acid edibles are making waves in C-beauty, joining the likes of other cosmetic treats – from placenta to collagen to plant-fermented essences. With rising pressures at work, young Chinese consumers are resorting to snackable beauty treats as a shortcut to keeping tabs on skin health.

Beauty fans are searching for ingredients that solve specific problems with a more holistic approach. As wellness becomes central to beauty, Cultured Biomecare is tapping the interests of ingredients-focused buyers who want to nurture their skin through natural forms of care.

The pandemic super-charged Americans’ interest in functional drinks as fears of contracting COVID-19 prompted many to seek simple ways of taking control of their health. But what specific functionalities are they looking for, and which new beverage categories best respond to their needs?