The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

With mass urbanisation and inflation – worsened by the invasion of Ukraine – putting upward pressure on living costs and rent, innovation can make small footprint city living more affordable and attractive. What can disruptor brands do to move with these forward-thinking notions?

Fed up of flat-shares but struggling to get a foot on the property ladder, 'micro-flats' are growing in popularity among young urbanites. With the average UK apartment size shrinking but the desire for seamless comfort on the rise, interest in smart design for compact spaces is set to grow.

From tiny home offices to naturally simplistic aesthetics, a ‘less is more’ mantra has long been considered the secret to happiness. Canvas8 spoke to Dr. Annie Wilson to better understand the mindsets behind minimalism and what opportunities this behaviour presents to brands.

For many people in the UK, home ownership feels out of reach, particularly with the cost of living crisis creating additional barriers to the property ladder. Savings app Nude is hoping to tackle this by gamifying the saving experience for Gen Yers, helping them to stay in their hunt for a home.