We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Meditation app Calm is introducing physical activity to its offering, with ‘Daily Move’. The app is responding to a user desire for ‘soft’ workouts to improve mental health. The feature will be particularly relevant to remote workers looking to add mindful moments of movement into their day.

Body-positivity movements are making strides in challenging unrealistic body ideals - for women, that is. But idealised imagery is having a negative impact on young men, too, meaning that being inclusive of men and the challenges they face within body positivity spaces is key.

During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.

Lockdown measures have led people to rethink their self-care routines, causing many to adopt DIY treatments. How might this switch to at-home alternatives promote the acceptance of bodily quirks that have long been considered shameful? And how can brands help combat lingering beauty taboos?