As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A study has revealed that Americans are actively indulging in poor dietary choices to manage expenses in the cost of living crisis. Amid rising inflation, people are looking for the cheapest ways to shop, signaling an opportunity for brands to offer budget-friendly access to healthy food.

Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

The Alibaba-owned Freshippo supermarkets are transforming the grocery shopping experience in China into one that’s truly seamless and omnichannel. In doing so, these stores are responding to the changing habits and expectations of post-pandemic Chinese grocery shoppers.